In Europe alone, up to 90% of fairs are under threat of cancellation with some of the bigger casualties including Aprils Hannover Industrial Fair, the World Mobile Congress, Dusseldorf’s Wine and Spirits Fair and the Geneva International Motor Show. This is set to increase as governments introduce bans on gatherings of over 1,000 people.
International trade fairs are important industrial events for company directors to meet up, discuss the latest developments and products, and strike new deals. With the new coronavirus spreading rapidly around the world these days, such events are no longer considered safe, This is particularly tough for small to medium companies, many of which spend most of their marketing budget to ensure success at a trade fair. Which is why companies are now turning to online-only events as a safe alternative to trade fairs to reach customers.
On-line exhibitions would not only enable companies to cut back on travel expenses but at the same time ensuring they have the right platform to develop new partners and increase sales. MIA offer the only online year round trade fair designed to develop new business for your company without leaving your office. With our unrivalled contacts and global network we can find the right partners for your company.
